Julia KOERNER Johnson

Passionate Marketing Manager With Tourism & State Experience

+1(518) 912-3133

jkoernerjohnson@gmail.com

Chestertown, NY 12817

Professional Achievements

  • Contributed to a decade-long trend of core customer growth within the Olympic Authority marketing team.

  • Achieved certification as the company’s first drone pilot and led the first sUAP mission plan.

  • Overhauled the vendor application experience by developing an efficient, easy-to-use online form and process.

  • Innovated interactive online games and campaigns through polls and contests for social media engagement and subliminal campaign messaging.

  • Created a "Know Before You Go" campaign to communicate COVID-19 safety procedures effectively. This featured eye-catching graphics and icons and daily social media stories.

  • Revitalized a weekly music series.

  • Pioneered the use of influencers for marketing initiatives at Gore Mountain.

  • Led the development and execution of Gore Mountain's first concert-style event.

  • Played a key role in the launch of Gore Mountain's rebranding and new logo.

  • Co-created Gore Mountain’s Instagram page in 2014, growing its following from 0 to 38.9K.

  • Based on ratings, reviews, and reliability, my Aibnb Vacation Rental is in the top 10% of eligible listings.

Marketing Manager
Gore Mountain - North Creek, NY
June 2022 to Augst 2024

  • Developed marketing strategies to drive brand awareness, guest loyalty, customer acquisition, and lead generation.

  • Manage a team of four marketing professionals and 40+ seasonal employees, providing training, compassionate leadership, and task delegation.

  • Analyze market trends and competitor activities to identify growth opportunities.

  • Manage generation of content for marketing collateral, effectively communicating key messages.

  • Manage relationships with external vendors/agencies.

  • Lead trade show/event planning and execution, coordinating logistics for maximum exposure and sales.

  • Create engaging online and social media campaigns.

  • Develop influencer partnerships.

  • Review customer surveys and feedback analysis.

  • Monitor online reputation, promptly addressing negative feedback.

  • Oversee and implement website content updates and marketing email automation and schedule.

  • Craft press releases and articles, establishing strong media relationships, and assist in organizing press conferences and media interviews.

  • Coordinated community outreach programs to enhance brand reputation and regularly attended regional alliances, committees, and chamber meetings.

  • Plan, develop, and execute event concepts and themes and detailed timelines.

  • Ensure compliance with legal, health, and safety regulations.

  • Coordinated entertainment bookings and served as primary contact during events.

  • Cover snow reporting news events, providing live updates, daily online reports, and weekly video reports.

  • Manage budgets, submit requisitions, agreement and insurance coordination, and participate in RFP committees.

Airbnb Super Host
The Red Barn Guesthouse LLC - Chestertown, NY
November 2020 to Present

  • Successfully launched and operate a small business, overseeing daily operations.

  • Maintain accurate financial records

  • Ensured compliance with licensing regulations and laws

  • Implemented cost-saving measures without compromising quality or customer satisfaction.

Design and Communications Specialist
Gore Mountain - North Creek, NY
October 2014 to June 2022

  • Designed visually appealing and user-friendly marketing materials using Adobe Creative Suite.

  • Managed multiple projects, adhering to strict deadlines.

  • Ensured brand consistency.

  • Optimized website performance.

  • Designed engaging email templates and custom illustrations.

  • Contributed to rebranding initiatives, including logo redesign.

  • Maintained a library of design assets for team access.

  • Captured and edited high-quality photos and videos of mountain activities.

  • Managed social media accounts, scheduling posts and monitoring engagement.

  • Regularly updated website content for accuracy and relevance.

  • Assisted in the daily snow reports, and created the weekly video snow reports

  • Provided administrative support.

Design and Communications Specialist
Salem Art Works - Salem, NY
June 2012 to October 2014

Photographer

Bromley Mountain - Manchester, VT

November 2013 to March 2014

Bachelor's Degree in Fine Arts
Maryland Institute College of Art - Baltimore, MD
September 2007 to May 2012

Skills

Social Media Management - 10+ years
Graphic Design - 10+ years
Blogging - 10+ years
Search Engine Optimization (SEO) - 8 years
Video Production - 10+ years
Drone operation - 4 years
Adobe Creative Suite - 10+ years
Adobe InDesign - 10+ years
Leadership - 5 years
Proofreading - 10+ years
Adobe Photoshop - 10+ years
Content Management - 10+ years
Branding - 10+ years
Market Research - 10+ years
Copywriting - 10+ years
Content Development - 10+ years
Content Marketing - 10+ years
Public Relations - 10+ years
Digital Marketing - 10+ years
Email Marketing - 10+ years
Time management - 10+ years
Adobe Premiere - 10+ years
Events Management - 10+ years
E-Commerce - 4 years
Photography - 10+ years
Analytics - 8 years
Adobe Illustrator - 10+ years
Content Creation - 10+ years
Product Development - 2 years
Video Editing - 10+ years
Guest services - 10+ years
WordPress - 5 years
Public speaking - 2 years
Interviewing - 2 years
Google Analytics - 8 years

Certifications and Licenses
sUAS - FAA Small Unmanned Aircraft Pilot
February 2021 to Present